Seller Guide

Our Home Selling System

Our Home Selling System was developed to provide our clients with a consistent and proven method to get their homes sold fast!  It’s designed to prepare homes for sale, price them appropriately, and to promote to as many prospective buyers as possible. 

In a nutshell, the goal of this guide is to help you learn how to sell your home quicker and for a higher price.

1.  Price

It’s important we price you home correctly from the get-go.  Research shows that overpriced homes usually stay on the market longer and ultimately sell for a lower price.

Considering most showings will happen within the first few weeks of being on the market, it’s imperative that your initial list price is in line with buyer expectations.  To get an estimate of your home’s value Request a Quick Comparative Market Analysis.

2.  Condition

We have to make your home look its absolute best.  We’ll recommend repairs and improvements that will give you the maximum return on your investment.  The devil is in the details.  Minor repairs equal big profits.  

We’ll also recommend some staging options to make every room in your home look as appealing as possible.  

3.  Market

Our Home Selling System was developed to get your home in front of as many potential buyers as possible. Our marketing reach is quite extensive.  We invest heavily in online and offline campaigns that feature our listings in all the places where buyers are looking.  

We’ll identify your ideal buyer and then develop and implement a tailored home marketing program designed to reach them.  We offer a 28 step home marketing plan to leave no stone unturned when it comes to finding your perfect buyer. 

4.  Negotiate

As home listing specialists, we’re skilled negotiators who can help you get to the highest price a potential buyer is willing to pay.  Even more, we’ll get you the best terms, the shortest contingencies, and the fewest repairs.  

Rather than approaching negotiations from an adversarial winner-take-all perspective, we focus on your top priorities and keep emotions from over-running the process.  As everyone knows, when emotion is high logic is low.

5.  Close

When we sell your home we’ll provide regular status reports that show your top prospects.  We’ll also give you summary of feedback from your showings and a review of completed and planned marketing activities.  As with any project, we’ll assess our progress and make necessary adjustments along the way.

In order to keep an eye on your competition I set up a neighborhood alert system that will notify you as similar homes in your neighborhood come on the market, go under contract, or sell. 

Once your home goes under contract we use a sophisticated online transaction management system to make sure the buyers and their agent follow through with their contractual obligations in a timely manner.

To help sell your home faster and for more money get our 7 Tips to a Fast Sale (Free Download) by clicking on the image below.
7 Tips to a Fast Sale - Mark Ochoa Group
Is For Sale By Owner Worth It?  It might be.  Some sellers prefer not to use an agent to list there home.  To find out if that makes sense for you watch this video here…

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